MCFR expands nationally observed fire prevention week into an entire month of learning activities yearly during October. The first Fire Prevention Month campaign was launched in October 2007,and MCFR has since partnered consistently with Marion County Public Schools to teach children life-saving fire safety messages. The fire prevention month themes are created from previous local test data. Recent data revealed that students were confusing when and where they should call 9-1-1. Students mistakenly thought they should call 9-1-1 from inside a burning building and the GetDown. Get Out. Get on the Phone! campaign was formed.